Organic Growth Strategies 🌱
- Send Out Internal Monthly “What’s New in Marketing Newsletter”:
- Draft social media posts and highly encourage your employees to share recent news or collateral from the company.
- Provide a suggested updated email signature with social buttons.
- Newsletter can also contain events, new collateral, and news
- Stay up to Date with Platform’s Algorithms:
- Each social platform will have a different algorithm. Make sure your execution and strategy aligns!
- Email Integration
- Include buttons to your social channels in your marketing emails.
- Engage with Followers
- Respond to comments and messages. Like and retweet mentions.
- Focus on Your Content!
- Create stimulating visuals that make people stop scrolling.
- Use creative references to pop culture.
- Develop educational content that teaches your audience something new.
- Verification Badges
- Include Blue Badge verifications on Facebook and Twitter.
- Collaborate with Partners
- Work with the PR teams of your partners, customers, and analysts to share collateral about your company.
Paid Strategies 💰
- Follower Campaigns:
- Launch follower campaigns on Twitter and Facebook with the main call to action being to follow your company’s page.
- Refine Target Demographics:
- Constantly refine and test your target demographics to ensure you’re reaching the right audience.
- Influencer and Analyst Collaborations
- Work with influencers and analysts to boost your brand’s credibility and reach.
- Budget Allocation
- Allocate more budget to your social media campaigns to increase growth. The more money you invest, the more your channels will typically grow.
- LinkedIn Promotions:
- When promoting on LinkedIn, target people in relevant groups related to your products. LinkedIn members who are part of groups are typically more engaged and active.
Types of Assets Promote for B2B Companies
- Short videos – these receive the most engagement!, Press Releases, Blogs, White Papers, Webinars, Podcasts, TCOs (Total Cost of Ownership analyses), Videos, Third-Party Articles, Customer Stories, Product Landing Pages, Ebooks, Guides, Analyst Reports, Datasheets, Tradeshow/Field Events, Company Culture Activities
Keys for Success & Team Alignment: 🤝
Track Your Metrics!
- Track monthly growth metrics such as how many followers each channel increased, how many posts were made, and some of the highest performing posts. Keep a log of these and repeat what works.
- “What gets measured gets done, and what gets measured and monitored gets done faster.”
To learn more about how Mopsity can grow your business and drive traffic to your website through social media channels, book a time with us today! Our team specializes in creating tailored social media strategies that deliver measurable results while taking the heavy lifting off your marketing team’s shoulders. Let us streamline your workflow and enhance your social presence so we can achieve your business goals together!
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